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Single malt whisky is fast establishing almost legendary status at the elite auction houses around the world, regularly breaking records, joining the ranks of Art and Fine wines as a safe, lucrative alternative asset  – the popularity steadily increases each year and shows no sign of waning, as collectors and investors flock to Scotland’s ‘liquid gold’.

The demand for this alternative asset class is especially prominent in Asia, where savvy people are looking to diversify their portfolios.

The Key factors that people look for are rarity and historical significance, whether it be single bottles or entire casks.

All indications point to a very healthy and profitable future in the single malt world, due to the basic principles of supply and demand, as the market for collections and investments grows then retrospectively so does the scarcity and in conjunction with quality, this is a real driving force behind the price increases for the best distilleries.

Highland Whisky Corp provides the opportunity to buy and hold cask whisky, and limited edition bottles, with our trusted expertise we will help you build and manage your collections.

Alternative assets have a tendency to behave differently than more traditional markets, and history has proven that by adding them to a portfolio can provide solid diversification that enhances returns and capital appreciation. It is now generally accepted that whisky casks are a good investment option in uncertain times.

Whether you are an experienced collector or first time buyer if you would like consideration to become a client kindly submit your details for an informal and unconditional interview.

A smart investment


Fundamentals to bear in mind when picking an investment-grade whisky:

The first is Rarity – miniscule supply of limited runs will ensure asking prices stay high 

Secondly collectability – whisky houses such as Macallan, Highland Park, Balvenie, Dalmore, Ardbeg have achieved almost cult like status amongst collectors.

Thirdly there are the Collections – some of the best distilleries will release a series of special editions (range), across the years, which form a collection. If you own each bottle in the series, the value of your haul can go up exponentially.

Global scotch whisky market is poised to undergo significant growth rate by 2025 owing to increasing demand of liquor among male population and increasing preference for more premium and super premium products.The availability of a wide variety of options and high adoption rate of western culture & lifestyle is also aiding to the growth of global scotch whisky market.

Ahmad Jammoul Market Intelligence Consultant, Reportlinker

Interest in whisky has been growing steadily for many years. One reason is the increasing wealth in the Far East where whisky is seen as a premium product and an indication of taste and sophistication.

Martin Green Head of whisky auctions, Bonhams

These figures underscore the global reach of Scotch Whisky. They show that Scotch Whisky remains at the heart of a dynamic, competitive, international spirits market and continues to attract consumers tapping into the global trend for premium spirits.

Karen Betts Chief Executive, SWA
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